Maximising Customer Engagement: How Your Tech Tools Can Make a Difference
Discover how tech tools revolutionise customer engagement strategies. Explore real-world examples and best practices for business success.
Written By Andy Hodson
Aug 2024 / Reading Length: 6 minutes
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Discover how tech tools revolutionise customer engagement strategies. Explore real-world examples and best practices for business success.
Launching a new product or service can be an exciting yet daunting journey. Whether you’re an established business expanding your offerings.
In the digital world we find ourselves in today, analytical data plays a crucial role in making marketing campaigns genuinely effective.
Artificial Intelligence (AI) has been at the forefront of technological advancements, and its integration into marketing campaigns is no exception.
In an era where consumers expect instant gratification, a slow-loading website can have severe consequences for customer behaviour.
Universal Analytics (UA), our long-time companion in analytics, bids us farewell, ceasing all tracking and data processing.
In today's rapidly evolving technological landscape, the integration of AI in web design is revolutionising the industry.
SEO vs PPC, which one is better for you, however we need to know what SEO and PPC are first.
In today's digital-centric business landscape, Content Marketing has emerged as a pivotal strategy for B2B companies aiming to connect meaningfully with their target audience.
SEO (search engine optimisation) is the process of optimising a website to rank higher on search engines through organic content.
Influencer marketing is a type of marketing strategy that involves partnering with individuals who have large, devoted followings on social media platforms.
Local search engine optimisation (SEO) is crucial to any business’s digital marketing strategy as it improves visibility
Social media is a popular choice amongst all marketers as part of their digital marketing. It is easy to access, low cost and allows marketers to engage directly with customer.
Digital marketing is now a crucial component of business growth strategy. It helps companies to connect with their target audiences, promote their products and services.
You should not limit yourself when it comes to marketing, you should take advantage of both content marketing and social media marketing.
Having a website that performs well for you, your users and search engines is a key signal that you are doing things right.
A static site is a website that is a collection of HTML. Creating a website using a static site builder allows you to create a website quickly and cheaply.
Facebook is one of the largest social media channels in 2016, with over 1.79 billion monthly active users.
The Google Helpful Content update focuses on what content that is more relevant and helpful to users rather than content that is designed for search engines.
AI will help improve the insights and analytics you have on your digital marketing campaigns.
Content Marketing and Social Media Marketing can both help increase your traffic by a significant amount, the main difference between the 2 is that in content marketing.
Since 2010, both Google and Bing have officially confirmed that social media is a determining factor in SEO ranking.
Using AI in your content writing strategy has both benefits and drawbacks to it.