AI Tools For Website Projects: Save Time In 2025

Maintaining an underperforming website can be one of the most time-draining challenges for marketers and small business owners alike.

From outdated design and poor user experience to weak SEO performance, keeping a website competitive often requires constant updates and strategic improvements, something not every small team has the time or resources for.

That’s where artificial intelligence (AI) can help. While AI can’t replace your creativity or business strategy, it can take on the repetitive, time-consuming tasks, giving you more freedom to focus on engaging your audience and growing your business.

Boosting SEO with AI Tools

There’s no shortage of AI-powered tools designed to improve your website’s visibility. But with so many options, choosing the right ones can feel overwhelming. Here are a few trusted platforms that stand out:

Semrush

A long-time favourite among marketers, Semrush offers a powerful suite of SEO tools both free and paid.

It helps you:

• Track keyword rankings
• Analyse competitor strategies
• Identify SEO improvement areas
• Discover keyword opportunities

Ahrefs

Ideal for building high-quality backlinks, Ahrefs lets you analyse your backlink profile and identify where your competitors are getting theirs, critical for moving up in search rankings.

Other AI-Powered SEO Tools to Explore:

• Surfer SEO – Optimises content structure and keyword density
• Jasper AI – Writes SEO-friendly content and meta descriptions
• RankIQ – Generates keyword strategies for blog posts
• Alli AI – Automates on-site SEO improvements like meta tags and schema
• Screaming Frog – Identifies technical SEO issues and broken links
• Sitebulb – Offers visual SEO audits with actionable insights
• Google Search Console – Monitors indexing and search performance
• SE Ranking – Beginner-friendly keyword tracking
• Hunter.io – Finds emails for backlink outreach

Visual Design Tools:

• Adobe Firefly / Canva’s Magic Resize – Automatically resize, crop, and enhance images for various devices
• Remove.bg – Quickly removes image backgrounds for cleaner visuals
• Let’s Enhance – Upscales low-res images without quality loss
• Runway ML – AI-powered photo and video editing

Design Optimisation Tools:

• Stark – Checks accessibility elements like colour contrast and font size, improving UX and SEO
• Khroma – Helps generate colour palettes to match your brand
• Fontjoy – Suggests font pairings for better typography
• AccessiBe – Ensures ADA compliance by automating accessibility adjustments

Speeding Up Web Development with AI

While it’s best to leave heavy coding to developers, AI can assist with smaller tasks that improve site performance and speed.

Top Tools:

• GitHub Copilot – Writes code snippets, auto-completes functions, and helps fix bugs
• NitroPack – Automatically optimises images, caching, and scripts for faster load times
• Google PageSpeed Insights – Diagnoses speed issues and recommends fixes
• TinyPNG – Compresses images without noticeable quality loss
• Cloudflare – Enhances site speed and uptime via an AI-powered CDN
• Wordfence / Sitelock – Protects your site with AI-driven security and malware scanning
• Codeium / DeepCode – Assists in code debugging and performance reviews

AI Tools for Smarter Content Creation

Website updates often involve new content, whether blog posts, product descriptions, or marketing copy. AI tools can speed up that process.

Popular Tools for Writing:

• Semrush AI Writing Assistant – Drafts content, recommends keywords, and optimises text (premium only)
• ChatGPT – Great for generating blog outlines, product descriptions, and general copy
• Yoast (WordPress plugin) – Analyses readability, SEO, and suggests internal links
• Shopify + ChatGPT – Automates product categorisation, descriptions, and customer recommendations

Other Content Tools to Try:

• Copy.ai – Generates headlines, CTAs, and ad copy
• Anyword – Focuses on high-converting marketing text
• Frase – Creates outlines based on competitor analysis
• Canva Magic Write – Writes social media content
• Lately.ai – Turns long-form content into social-ready posts
• Grammarly – Proofreads grammar and tone
• Hemingway Editor – Improves clarity and readability

Choosing the Right AI Tools for Your Website

To get the most value from AI, don’t just follow trends, choose tools that align with your specific goals.

1. Define Your Objectives

Are you aiming to boost SEO? Improve usability? Streamline content creation? Choose tools that directly support those goals.

2. Check Compatibility

Ensure tools integrate with your current platform (e.g., WordPress, Shopify). Tools like Yoast and ChatGPT integrations make the setup simple.

3. Evaluate Ease of Use

Not all tools are user-friendly. Start with ones that match your skill level and take advantage of demos or free trials before committing.

4. Consider Your Budget

Prices range from free to premium. Start small, and track ROI to decide if premium features are worth the investment.

Next Steps: Build Your AI Toolkit

Start with one or two AI tools that solve your biggest pain points, maybe that’s SEO, image optimisation, or faster content writing. Once you’re comfortable, gradually expand your toolkit.

AI is here to support not replace your skills. When used wisely, it can remove bottlenecks, simplify workflows, and help you build a website that performs better, loads faster, and delivers more value to your visitors.