The Future Of Website Design: What To Expect In The Years Ahead

As technology evolves, so does website design. To keep up with the latest trends and technologies, it’s important to stay ahead of the curve. In this article, we’ll explore some of the more advanced website design techniques that are being used today, and how you can use them to create an even more stunning website.

What advanced website design techniques you can use?

There are many different advanced website design techniques that you can use to create an even more beautiful website. Some of the most popular techniques include:

1. Use of advanced CSS properties
2. Use of animation and motion graphics
3. Use of retina-ready graphics
4. Use of parallax scrolling
5. Use of custom fonts
6. Use of responsive web design
7. Use of SVG graphics
8. Embedded video and audio
9. Application development for the client side

The Future of Website Design

Staying on top of the latest design trends is one way to make sure you capture the attention of the masses. So, what’s in store for the future of website design?

Something that’s become more frequent in web design is one-page websites, as the name implies the website is only one page.  Whilst this brings with it some positives such as:

• a better mobile experience – converts easier to a mobile and is simple to navigate. Load times will also be much faster than multi-page sites and being a single page user don’t have the difficulty of clicking to additional pages on a small device.
• A targeted audience – it’s easier to control a user’s action by keeping them on one page with all the relevant detail needed in one spot and SEO can be very specific on its keywords.
• Page rank – the benefit of a single page site is that its links point to the main URL and therefore always be a 1:1 ratio.

However as with all positives there are also some limitations, such as;

• Limited keyword targeting – having a single page designed around a single concept will limit the ability to rank for a wide rank of keywords.
• Lack of detail – not having the ability to develop separate pages for other topics to expand out on you will never be able to cover as much as you would if you had multiple pages.
• Advanced SEO strategies – SEO best practices aren’t available on single page sites.

Another area of design that is becoming more popular is the use of larger and bolder typography. Lager text in web design is not only easier to read especially on a mobile device but the user is more likely to stop and read. Large text can be a design feature and can be incorporated into design features within your website giving a wow factor that can help win over audiences.

The hero section of your site has been the go-to place for large banners, carousels and messages. It has been the first thing that users see and usually includes info on what you have on offer, services etc. But this is an area that users very rarely click into especially when using a carousel. More recent websites are starting to show signs of this traditional approach being replaced with simpler more eye-catching imagery or messages. One to watch.

Most interesting now is that gender inclusive design is on the way. With users becoming more sensitive towards gender understanding and designing for your target audience is important and some brands have risen to that challenge. Whether it be your copywriting, gender neutral products or a complete restructuring of strategies that you address. Consider including everyone instead of leaving any gender excluded.

Upcoming Website Design Trends

In recent years, website design has advanced significantly. With new technologies and design trends emerging all the time, it can be hard to keep up with the latest and greatest. But that’s what we’re here for!

Parallax scrolling – Re-gaining popularity in recent years is the use of parallax scrolling. This technique creates a sense of depth and immersion by moving different elements of the page at different speeds. This can be a great way to add interest and visual appeal to your website.

Minimalist websites – This can be an excellent choice if you want to communicate creativity and simplicity through your design, or if you want to make a big impression on visitors.

Augmented Reality (AR) – One of the most exciting trends to date is augmented reality. AR allows users to interact with your website in brand new ways by overlaying digital information onto real world objects using their mobile devices. For example, you might add a button to your website that visitors can use to view more information by looking at a specific object in the real world.

Chatbots – These are basically automated assistants designed to help users accomplish tasks through conversation (sort of like Siri or Cortana, only these chatbots are available on websites instead of through apps). These have the potential to completely change how people use websites, since users can ask these bots questions and get an answer right away.

Moving into the more distant future, some experts are predicting that virtual reality (VR) will eventually be incorporated into website design. This could allow you to create a much more immersive experience for your visitors by essentially pulling them into the site. You could even create your own VR chatbot — imagine entering a website and having an automated assistant lead you through it in real time, as if you’re there!

Conclusion

Although website design is constantly evolving and changing, one thing will always remain true: presenting information on a screen is hard. These advanced techniques can help, but they’re never a substitute for high-quality content and engaging copy that speaks directly to your intended audience. It’s good to keep up with the latest trends, but you won’t be able to please everyone, no website design is perfect for every user. Most importantly, remember that although website design will continue to change, all the basics will always remain the same. And if you’re ever in doubt, just remember that people typically respond best to websites where every element is on brand, readable on mobile devices and easy to navigate. And don’t forget to focus on high-quality content and engaging copy that speaks directly to your intended audience!

If you enjoyed this article on the future of website design, why not read our article on micro animations becoming a web design trend or our article on what is a web story.