Why Augmented Reality is changing Website Design

Something many people are currently wondering about is, how is augmented reality changing website design? As augmented reality becomes more and more popular, we are seeing it start to change the way that websites are designed. This new technology is making it possible for websites to be more interactive and engaging, providing a more immersive experience for users. With augmented reality, website designers have a whole new world of possibilities open to them, and we can expect to see some truly amazing websites in the near future!

What is Augmented Reality, and how does it work?

Augmented reality is a type of technology that combines digital information with the user’s real-world environment. It works by adding elements to the user’s view of the world that aren’t actually there, allowing them to interact with virtual objects as if they were real. To create this experience, a digital marker is needed. The marker acts as the focal point that activates the augmented reality features of an app or website. When using a smartphone or tablet computer with an integrated camera, the screen acts as the marker. This is often seen with apps like Pokémon Go where you “catch” virtual Pokémon in real-world locations by holding your phone’s camera up to a marker.

When it comes to websites, there are a few different techniques that can be used for this type of augmented reality. For example, designers have been creating pop-up books online since 2009 – picture a scene where the user clicks on an image and is then taken into an immersive 3D world.

In 2011, the Old Spice Guy video went viral in a way that had never been seen before. The advertisement was designed so that it would be displayed on certain monitors at bus stops around the country.

When people walked by these screens, the ad played automatically and took advantage of augmented reality to bring it to life.

This type of technology is also being used in museums, where digital images are combined with physical exhibits to give visitors a more interactive experience.

How is Augmented Reality being used in Website Design?

Augmented Reality is starting to be used more and more in website design as a way to make websites more interactive and engaging.

Some common ways that it is being used include adding 3D objects, using digital markers and using virtual reality.

When used correctly, augmented reality can really bring a website to life and provide an immersive experience for the user.

One of the most popular ways to use augmented reality in website design is by adding 3D objects. This can be done by creating an image or scene that the user can interact with.

For example, you could create a scene where the user clicks on an image and is then taken into an immersive 3D world. This type of interaction can engage the user and make them feel like they are in the virtual scene.

Another way that augmented reality is being used in website design is by creating digital markers. This technique uses a special printed image or card to activate certain features on your website.

When viewed through a screen, these images can make it possible for users to interact with virtual objects as if they were real. For example, if you wanted to create an augmented reality experience for a museum, you could print out special markers on cards and place them around the physical exhibits.

When visitors hold up their phones or tablet computers to these markers, the virtual objects that they see through the screen can come to life and create a more immersive and engaging experience.

This technology is so new that there aren’t many examples of this stuff yet. However, you can still see some pioneering uses of augmented reality online today!

What is the Future of Augmented Reality and Website Design?

Augmented reality is quickly becoming one of the most popular ways to create immersive and engaging website experiences. With this technology, website designers have a whole new world of possibilities open to them, and we can expect to see some truly amazing websites in the near future!

Nike, ASOS and Vyking are just some of the companies that have embraced real-time and remote product visualisation by adopting AR technology. AR is providing a crucial role in helping users make more informed decisions on how a product looks.

One of the main issues that is being talked about with the implementation of augmented reality into web design is that AR is being primarily used on desktop. This is an issue because web design within the past couple of years being largely focused on improving mobile websites and improving the mobile user experience.

However, we could see augmented reality be used for mobiles once web designers have gained a greater understanding of augmented reality and how to use it.

Overall, augmented reality is going to make a huge difference in website design. We can expect to see some truly incredible websites as these new technologies become more and more advanced.

This is one of the newest things happening in the world of website design, so if you want to be on the cutting edge, start using this stuff today!

To read more about how augmented reality is transforming the web design industry, read kijo’s article about it here.

Conclusion

Augmented reality is a new technology that has opened up a whole world of possibilities for website designers. Websites can now be much more interactive and engaging, providing an immersive experience for users.

As this technology continues to develop, we expect to see some truly incredible websites come out in the near future!

So, if you’re looking forward to designing something cutting edge or want help implementing these technologies into your existing strategy, let us know today, we’d love to partner with you on creating a stellar SEO or marketing plan that drives sales by considering how customers think.

If you enjoyed this article, why not read our article on augmented reality in ecommerce.

Picture credit: Smartphone vector created by macrovector – www.freepik.com