Google Maps Launches Product Search with Real-Time Inventory

Google Maps has introduced a new feature that enables users to search for specific products and check real-time inventory availability at nearby stores.

This update comes just in time for the busy holiday shopping season, making it easier for consumers to find exactly what they need and pick it up locally.

As Google puts it, “Need a last-minute gift? Search in Google Maps for items like pickleball rackets, board games, ice cream makers, and more to find nearby stores with them in stock. No empty stockings here!”

Steps Retailers Must Take to Leverage Google Maps Product Search

To fully take advantage of Google Maps’ product search feature, retailers must follow three key steps:

1. Implement Structured Data Markup

To ensure products appear in Google Maps search results, retailers need to use structured data, specifically Schema.org markup. This helps Google understand the product details and its availability in stores.

By integrating this structured data, retailers help Google display their products with accurate details on Google Maps.

2. Optimise Inventory Management

For real-time inventory visibility, retailers must keep inventory data updated. Here are key practices to ensure accuracy:

• Sync Inventory Regularly: Connect with Google Merchant Center to keep product data consistent across all platforms.
• Automate Updates: Set up automated inventory updates to reflect changes in stock.
• Update Frequently: Ensure inventory is updated at least once every 24 hours to avoid discrepancies in stock availability.

3. Ensure Accurate Store Location Data

Once customers discover products, it’s crucial that they can easily locate your store. Ensure your store’s details are accurate by focusing on the following:

• Google Business Profile: Keep your business profile up-to-date with correct store addresses and contact details.
• Geocoding: Ensure your store’s geocoding (coordinates) is accurate for precise mapping.
• Operating Hours: Regularly update your business hours, especially during holiday seasons.
• Pickup Settings: Adjust pickup availability settings to ensure that customers know when and where they can pick up products.

How Retailers Can Get Started

To make the most of the new product search feature in Google Maps, retailers should follow these steps:

1. Verify Google Merchant Center Setup: Ensure your Google Merchant Center account is correctly configured.
2. Implement Structured Data: Add the necessary structured data to your product pages.
3. Test Data Transmission: Ensure that your inventory and product data is correctly transmitted to Google.
4. Monitor Performance: Use Google Search Console to track the performance of your products in search results.
5. Keep Inventory Updated: Regularly update your inventory feed to reflect stock changes and avoid showing out-of-stock items.

By following these steps, retailers can ensure their products are discoverable on Google Maps and help shoppers find what they need when they need it driving local traffic and boosting sales during the holiday season and beyond.