How Digital Marketing is Adding Value to Business

Marketing and technology are closely linked. As the digital transformation of our world develops, so do the best ways to find and attract your target audience.

On average, people around the world spend 147 minutes on social media each day.

Not only do people turn to the internet for social media and entertainment, but also to learn about new products and services.

The bottom line is that the online world is a powerful place to market to your customers, and digital marketing is the way to do it.

Keep reading to learn how you can use digital marketing to add value to your business.

What is Digital Marketing?

Traditional marketing relies on in-person tactics, like newspapers, billboards, and storefront strategies. While digital marketing can address many of the same goals as traditional marketing and advertising, it focuses on the use of digital platforms.

The purpose of digital marketing is to promote your brand online. As technology and the internet constantly advance, so does digital marketing. This ever changing landscape means you’ll be better off with a digital marketing expert who can help you navigate the online marketing world efficiently and effectively.

Your digital marketing strategy may include:

• Search engine optimisation (SEO)
• Social media marketing
• Email marketing
• Content marketing (website blogs, etc.)
• Paid ads on social media, Google, etc.

Digital Marketing Strategies

Digital marketing encompasses many different online platforms and tools. There are several strategies that you can leverage to attract and convert customers.

Let’s break down the top types of digital marketing:

Search Engine Optimisation (SEO)

Search engine optimisation involves a set of techniques aimed to increase the visibility of your website. It involves modifying the technical and content aspects of your website to help it rank higher for relevant keywords on search engines.

Website Design

Your website is the foundation of your online marketing strategy. Many customers will first experience your brand via your website, which is why high-converting website design is so valuable. A well designed website is visually appealing and leverages proven strategies to increase engagement and conversions.

Website Development

The appearance of your website matters, but so does its structure. Website development must meet your business needs and ensure a strong base for your online presence. Website development is all about getting your custom website up and running on the best platform for your business.

Pay Per Click (PPC) Ads

Pay per click advertisements mean your ad goes up on a social media site or a search engine like Google. As the name implies, you pay a small fee when a user clicks on the ad, and nothing if they don’t. This is a major boost to visibility as sites like Google put these ads above organic search results.

Social Media Marketing

Odds are your audience spends a lot of time on social media. Advertising your business on social media platforms like Twitter, Instagram, Facebook, TikTok, Pinterest, and more is a great way to reach them.

Social media marketing allows you to reach younger audiences and engage with your customers to foster long-lasting relationships.

Content Marketing

Content marketing involves creating content to entertain, inform, and/or inspire your customers. Common forms of content include blog posts, videos, social media posts, and more. Regularly producing helpful content for your audience is a great way to build business relationships, position yourself as an expert in your industry, and improve your brand reputation. A digital marketer will make sure your content is not only high-quality, but SEO-focused, as well.

How Digital Marketing Benefits Your Business

There are several ways that digital marketing can add value to your business including:

Reaching a Wider Market

Traditional marketing is limited by physical distance. With billboards and in-store signage, for example, you can only market to those who pass by the area.

Digital marketing helps you expand your marketing reach. Anyone with internet access can view online marketing sources, making it possible for you to market your brand to people all over the world. This is vital for businesses that operate online or sell in multiple areas.

At first, having a wider reach may not seem relevant to local businesses, but this is not the whole truth. When someone new moves (or plans to move) to your area, they will likely research service providers online. Having a strong digital presence and leveraging local SEO is a great way to attract new customers.

Targeted Strategies

While digital marketing offers the ability to reach people anywhere, it also helps you target your campaigns to those you most need to reach. You can tailor campaigns to best reach your target audience. This helps cut down on noise and bring in targeted leads.

Improve Brand Awareness

Using digital marketing, you can attract targeted traffic. It gives you the ability to reach your ideal audience and share more about your brand. This increases your brand’s exposure and helps build brand awareness. By getting your brand in front of more relevant audiences, you can also increase its credibility in your industry.

Better Customer Service

Using online platforms, you can improve customer service.

Whether you leverage some of the many social media channels that your audience uses, your own website, or other discussion forums, you can use digital marketing to improve customer service by opening a dialogue with your customers.

A few ways to do this include:

• Posting customer-centric blogs (how-tos, troubleshooting, FAQs)
• Sharing information to help customers on social media
• Responding to customer service inquiries via social media
• Including customer reviews on your website and social media

Additionally, you can research your target market online to find their most common demands, complications, and questions. Then you can leverage such knowledge to create the most relevant customer service content.

Personalised Customer Experience

For 84% of customers, being treated like a person, rather than a number, will help win their business. Personalising your marketing efforts helps customers to feel like people. Furthermore, over half of customers now expect personalised brand experiences.

Digital marketing helps you add that personal touch to your marketing messages, campaigns, and experiences. With a combination of automation and customer segmentation, you can tailor your messaging to meet the needs of your audience. Automatically fill in details, like the name on an email, so that your customers feel you speaking directly to them.

Drive Customer Loyalty

Not only can you build an online audience with digital marketing, but you can also strengthen relationships with current and potential customers. With strategies like email marketing, social media marketing, and content marketing in general, you can form closer connections with your audience.

By communicating with them on their desired channels, showcasing user-generated content, and incorporating other online techniques, you can foster customer loyalty and positive conversation about your brand.

Better ROI

Marketing is more than a one-off expense. It’s an investment in your business, and it’s well worth the cost when it helps you attract and retain customers. Digital marketing offers a better return on investment (ROI) than traditional marketing.

Digital strategies are less expensive than other options, which helps you get the most out of your marketing budget. Furthermore, you can target specific customers with greater precision and reach people in more locations.

How a Digital Marketing Agency Can Help

Digital technology has forever altered the landscape of marketing. Now, businesses can market their companies online in a myriad of ways. There are countless benefits of digital marketing that businesses of all sizes can enjoy.

As useful as these strategies can be, not every brand makes the most of them. The truth is that they are not nearly as easy as they may sound at first. To see great results for your business takes a familiarity with digital marketing best practices and the ability to adjust to an ever evolving digital landscape.

While there’s a lot you can learn about digital marketing online and via trial and error, it takes a lot of time and effort to master. The truth is that many businesses fail to take full advantage of digital marketing strategies.

Time, resources, and expertise are all challenges that prevent businesses from making the most of digital marketing. For those reasons, working with a digital marketing agency is one of the best ways to get your digital marketing strategy right the first time.

Professional online marketers know the ins and outs of the latest technologies, trends, and strategies. They can bridge the gap between your business goals and the dynamic digital world, helping you make the most of online channels.

A few of the top benefits of partnering with a digital marketing company include:

• Rely on their expertise for more effective solutions.
• Save endless hours on digital marketing.
• A more cost-effective strategy than trial and error.
• Plenty of options to scale your marketing efforts.
• Enjoy helpful customer service to help you troubleshoot common issues.
• Receive access to the necessary resources and tools.

Whether you feel stuck with your current digital marketing strategy or just aren’t sure where to start, working with an experienced agency can help.

Get Started Today!

There are hundreds of digital marketing companies out there, but not all bring the experience and dedication to your business like our team here at Wots the Big Idea.

We offer comprehensive digital marketing solutions to help you reach your target audience and drive your business goals. With over 60 years of combined experience behind us, we approach every project with innovation.

Turn to our experts at Wots the Big Idea for all of your digital marketing needs today. Contact us to learn more!