Who Uses Digital Marketing?

Most if not all successful companies no matter how big or small they are, use digital marketing to increase their local reach, their global reach and to help diversify their content. On top of this a person spends 4.8 hours a day on their phone, which provides businesses the chance to implement digital marketing and have it be worthwhile.

Like it or not, digital marketing is here to stay, and it’s only getting more competitive. Believe it or not, digital ad spending reached nearly £26 billion in the UK alone in 2022, and it’s only expected to rise again this year.

Fortunately, it’s never too late to get enjoy the benefits of digital marketing, even if you have a late start. Let’s talk about why every successful business needs digital marketing and some tips on how to get started!

Also, some digital marketing tools are simply too affordable and beneficial to ignore. For example, social media and email are free, and you only need to prompt your customers to follow or subscribe. Even a DIY website can go a long way for a business.

Even if you’re the only business of your kind in town with a central location, you’re still missing some potential customers. Getting your brand online can make a world of difference, even with small steps.

Overall, the answer is a resounding yes. Digital marketing is right for every business to some extent.

How to Use Digital Marketing For a Successful Business

Now that you know the benefits of using digital marketing for your business, let’s put it into practice. Here’s how to get started on your digital marketing strategy!

Define Your Objectives

Having a clear set of goals before beginning your strategy is essential. It will help you determine the most cost-effective plan of action to pursue.

Of course, you want to help your bottom line. However, you may have more specific goals, including:

• Building a recognisable brand
• Building brand awareness
• Increasing website traffic
• Diversifying your traffic or customer base
• Scaling your enterprise
• Implementing new revenue streams
• Opening communication with your target market or customers

There are plenty of other possible objectives. It depends on what you want, so sit down with your team and discuss your goals. Just remember to follow the SMART goal principles!

Focus on Quality

When creating an ad or a social media post, go big or go home. Everything you do in your digital marketing strategy represents your brand to a potentially unlimited audience. We’ve all seen how viral memes can become and the negative effects they can have on the subject of them, so don’t become one!

Not only is quality the number one factor in a site’s SEO value, but also in user experience. Building a quality reputation starts with a first impression. Make sure yours is up to par!

Diversify Your Strategy

Don’t limit yourself to one platform or mode. Yes, it’s challenging for small businesses to manage a large strategy. However, the potential payoff is well worth the effort.

It all starts with your website, which is where most of it happens. You have limited time to make your website represent your brand. If users don’t like your website, they may not give you a second chance.

Also, your website is the home of your SEO strategy. We recommend adding a (high-quality) blog or other content marketing outlet to your website. This is essential for driving long-term organic traffic and building trust with your target audience.

Overall, don’t limit yourself. You can recycle blog content on social media, use old email templates, and so much more. Diversifying your strategy doesn’t have to be overwhelming, but it does have to be done.

Use Free Tools to Your Advantage

As a business owner, why would you pass up free revenue? Social media, SEO, and email campaigns are entirely free to set up. You can even get free ads to run, believe it or not!

First, you’ll need a quality website. Your website is the foundation and center of your entire digital marketing strategy. This is where SEO, social, email, and ad campaigns direct traffic.

With a poor web design, you will have low conversion rates. Building a user-friendly website can take your entire strategy to the next level.

Google and Facebook, which are the two biggest ad platforms, run free promotions for new advertisers. Typically, this is $300 worth of free ads (sometimes more) for first-time advertisers on their platforms. If you can create the ad campaign, you can begin testing it at small scales and target as close to your intended audience as possible.

After that, get on any social campaign you want. Some platforms are better for specific target audiences. For example, older demographics use Facebook more, whereas younger people tend to use TikTok and Instagram more often.

Just remember to create a business profile, add quality pictures, and add a link to your website in the bio. From there, posting new content at least twice a week will go a long way.

Once you have that, add prompts on your website to sign up for your newsletter. Try to send one to your subscribers once a month. Email campaigns have the highest average ROI at £42 for every pound spent, so don’t neglect email.

Test the Market

With ads and emails, you can easily test your target audience to determine their preferences. The easiest way is with A/B testing. This is when you send out two emails or ads that are nearly identical but with one key distinction.

From there, you see which ad or email generates more impressions, traffic, or conversions relative to the number of views. This is an easy way to improve your campaigns and understand the preferences of your respective market.

Analyse and Improve

Don’t simply make random adjustments when something isn’t working. Find out what isn’t working and improve upon it.

Tools like A/B testing and Google Analytics can tell you a lot about your campaigns, and they’re entirely free. Set up Google Analytics for your website and ad campaigns. This will give you all of the key performance indicators (KPIs) you need to succeed.

You can even customise your dashboard to track specific KPIs that are relevant to your strategy. Without this information, you’re the only one blindfolded among your competition!

Ask For Expert Assistance

Finally, one of the best steps you can take for your digital marketing strategy, especially early on, is to hire professional marketers. An experienced digital marketing team can help get your SEO, social, ad, and email campaigns off of the ground.

Not only that, but they can help improve your website, manage your online reputation, and so much more. Giving yourself this headstart early on will yield incredible results in the long run. Find a team that can help with all of your marketing campaigns for the best results!

Launch Your Strategy Today

Now that you know the importance of digital marketing for a successful business, why wait? The sooner you implement these steps into your business, the sooner you will see results. Digital marketing can take time, but the long-term results are worth the effort!

Stay up to date with our latest tips for your business, and don’t hesitate to contact us with any questions or for help with your digital marketing strategy!