12 Crucial SEO Statistics You Need To Know In 2025

12 Crucial SEO Statistics, Search Engine Optimisation continues to be one of the most powerful and effective channels for digital marketing in 2025. It’s the practice of improving your website, landing pages, and content.

This helps you rank higher for important keywords in search engine results pages (SERPs). With the right strategy, SEO can help elevate your brand’s visibility online and accelerate your business growth.

However, SEO is constantly evolving, and staying ahead of the curve requires a keen understanding of the latest trends.

As artificial intelligence becomes more important in search algorithms, marketers face new challenges. Tools like Google’s RankBrain and AI features, like Google AI Overviews, encourage marketers to make better content. This content must stand out and connect with consumers.

To help you stay informed, here are 12 vital SEO statistics you should keep an eye on in 2025:

This highlights a growing shift towards using AI platforms, like ChatGPT, to answer user queries in a more conversational way. As AI tools become integral to SEO, marketers need to adapt their content strategies to cater to these new search behaviours.

A Growing Share Of Users Is Leveraging ChatGPT’s ‘SearchGPT’

While most users engage with ChatGPT without enabling the SearchGPT function, research by SEMrush indicates that 54% of queries are processed without this built-in search feature.

The use of AI-powered search engines is growing, meaning that SEO marketers must be prepared to adjust their strategies to account for the increasing role of generative AI in the search process.

 AI Tools Are Boosting SEO Performance

A study reveals that 65% of SEO professionals report better results when incorporating AI tools into their strategies. Additionally, 67% of businesses have seen improvements in content quality when leveraging AI for SEO tasks.

AI-powered platforms, such as SEMrush and SEO Surfer, allow marketers to analyse large datasets efficiently, enhancing keyword research, content planning, and competitive analysis. If you’re not yet utilising AI for SEO, now is the time to start reaping the benefits of these tools.

Top SEO Tools Used By Professionals

There are a variety of SEO tools available to enhance your digital marketing efforts. Among the most popular are:

1. SEMrush
2. Ahrefs
3. Surfer SEO
4. ChatGPT
5. MOZ Pro
6. Screaming Frog
7. Google Search Console

These platforms are trusted by SEO marketers around the world. They help improve strategies by offering keyword research, backlink analysis, and on-page SEO optimisation.

Half Of SEO Professionals Believe Social Search Will Boost Traffic

A study by HubSpot reveals that 50% of SEO professionals expect social media search engines to improve traffic in the near future. This is especially true as social platforms continue to incorporate search functions, which can help users discover content in a more personalised, social context.

Additionally, 48% of marketers believe Google’s AI overviews will enhance traffic, while 44% are optimistic about the impact of generative AI platforms on search results.

Local Searches Are On the Rise

Research by Embryo Marketing shows that 46% of all Google searches are made with local intent. This growing trend indicates that more consumers are looking for information, products, and services specific to their geographical location.

To capitalise on this, businesses should focus on local SEO by optimising content with location-based keywords and offering localised recommendations to drive high-quality, region-specific traffic.

Mobile Traffic Makes Up Over 70% Of Google Searches

With the increasing use of smartphones, 72.59% of Google searches come from mobile devices. This trend is unlikely to change in 2025, making mobile SEO optimisation an essential part of any digital strategy.

To improve visibility on mobile devices, businesses must ensure their content is mobile-friendly, fast-loading, and well-optimised for smaller screens. Prioritising mobile SEO is crucial for capturing the growing mobile user base.

Google’s Core Updates Are Making A Big Impact

In 2024, Google rolled out four significant core updates, with the March update being the largest in its history. A key outcome of these updates was a 45% reduction in low-quality, irrelevant content appearing in search results.

As Google continues to refine its algorithms, it’s more important than ever to focus on creating original, high-quality content that offers true value to your audience.

To reach the top spots, marketers must optimise their content thoroughly, enhance user experience, and stay up to date with SEO best practices.

Voice Search Is Becoming More Popular

According to Google, 20% of people use voice search globally. As voice assistants and smart speakers become ubiquitous, voice search is expected to continue its growth in 2025. To optimise for voice search, consider focusing on long-tail keywords, conversational phrasing, and natural language processing techniques. Understanding how users query via voice will help your content rank for these voice searches.

Video Content Boosts SEO Performance

The power of video in SEO cannot be overstated. According to Wyzowl, 88% of marketers have generated leads by using video content. Video not only increases dwell time but also reduces bounce rates—two critical factors for improving SEO rankings.

Additionally, video is projected to be the fastest-growing segment of digital advertising, as it is visually engaging and can communicate more information in a short time. With YouTube being the largest video search engine, incorporating video into your SEO strategy can significantly enhance brand visibility and drive traffic.

Conclusion: Become An SEO Pro

In 2025, SEO remains a cornerstone of digital marketing. To stay ahead, it’s crucial to leverage the latest technologies, like AI tools and voice search optimisation, while continuing to focus on high-quality, relevant content.

By keeping these statistics in mind and refining your approach, you can ensure your business stays competitive in the ever-evolving search marketing landscape.

If you’re serious about mastering SEO and driving more traffic to your website, consider pursuing a comprehensive learning experience, such as a Professional Diploma in Search Marketing developed with industry expert Neil Patel.

This covers all aspects of search marketing, from SEO and paid search to analytics and strategy, empowering you to generate leads and grow your business effectively.