Homepage Optimisation: Best Practices For Modern Sites
Your homepage is the base of your online presence. You have just a few seconds to grab visitors' attention.
LATEST
Homepage Optimisation: Best Practices For Modern Sites
Your homepage is the base of your online presence. You have just a few seconds to grab visitors' attention.
Written By Daena King
Mar 2025 / Reading Length: 6 minutes
Articles
Read more of our articles here
7 Essential Tips For Building A High-Performing Website
To create a website that makes a real business impact, you need more than a pretty design. You must attract traffic, boost engagement, optimise conversions, and build brand loyalty.
How Contrast In Design Enhances Your Website’s Impact
Contrast in web design goes beyond simply making elements stand out, it’s a fundamental design principle that enhances visual appeal while maintaining functionality.
Marketing For Growth & Conversions
Learn expert tips for creating brand synergy. Increase search volume and use branding to boost your performance marketing success.
5 Key Trends Reshaping B2B Marketing, According To LinkedIn
A recent LinkedIn report highlights five key trends changing B2B marketing. It focuses on revenue driven metrics, AI-powered attribution, and strategies centred on ROI.
OpenAI Introduces ChatGPT Deep Research
OpenAI has launched a new AI feature. This tool helps users do detailed and complex research on the ChatGPT platform. This new feature, called Deep Research.
How To Identify And Optimise Customer Touch Points
Every business wants to improve customer satisfaction and to do this you have to understand how the customer interacts with the business at every touchpoint.
How to Map the Customer Journey
A customer journey map is a visual representation of a customer’s relationship with a company from initial touchpoints, through to final results.
The Future of Website Design
As technology evolves, so does website design. To keep up with the latest trends and technologies, it’s important to stay ahead of the curve.
Make Your Website Stunning with Responsive Design
Most people want a website that looks great and performs well on all devices. After all, why would someone want to visit a website that looks terrible on their phone or tablet?
Optimising Your Page Speed - 7 Things You Need To Know
Having a website that performs well for your business, users, and search engines is essential. But what does "perform well" mean, particularly in the context of page speed?
Creating Effective Customer Personas: A Comprehensive Guide
To actively create a positive experience for your customers, you must empathise with them. This means developing a deep understanding of their needs, challenges, and motivations.
The Future Of AI In Web Design: Human Creativity VS. AI Assistance
In today's rapidly evolving technological landscape, the integration of AI in web design is revolutionising the industry.
The Top 10 Content Marketing Skills You
Are you looking to enhance your content marketing efforts? Want to connect with your target audience, engage them meaningfully, and boost your brand’s visibility?
Web Design (Second Pillar Post)
In today’s digital-first world, a well-designed website isn’t just a luxury - it’s a necessity. Whether you’re a small business owner, an artist, or a large corporation, your website is often the first impression you make on potential custome...
Branding (Pillar Post)
Digital Marketing: This approach focuses on acquiring new customers through various online channels. Its objectives include generating a continuous stream of new leads, increasing sales & building brand awareness.
Email Marketing (Cluster Topic)
Email Marketing , crafting compelling calls to action (CTAs) in emails is essential for driving reader engagement and achieving desired outcomes.
PPC (Cluster Topic)
In digital marketing, both clicks and conversions are important metrics, but they serve different purposes. A click occurs when a user interacts with your ad or link, indicating initial interest in your offering.
Social Media Marketing (Cluster Topic)
Running an effective influencer marketing campaign involves several key steps to ensure success. Building upon foundational knowledge.
Marketing Campaigns (Cluster Topic)
Marketing campaigns are essential tools for businesses aiming to promote products or services and achieve specific objectives. WTBI, campaigns offer several key benefits
Web Design For E-Commerce (Pillar Post)
Web Design for E-Commerce, Launching a new product or service requires a strategic approach to ensure success. E-commerce is rapidly shaping the future of business by offering unparalleled opportunities for companies of all sizes.
Web Development (Pillar Page)
Web Development, Web Stories are immersive, full-screen visual narratives designed to engage users through a combination of images, videos, and text. They offer a dynamic way to convey information, similar to the story formats.
Shopify For E-Commerce (Cluster Topic)
Shopify For E-Commerce, shopify is a comprehensive commerce platform designed to help businesses of all sizes establish and grow their online presence.
Workplace (Cluster Topic)
Managing workplace stress is essential for maintaining well-being and productivity. Implementing these strategies can help transform stress into success, fostering a healthier and more productive work environment.