10 Ways Businesses Can Improve Their Social Media Presence

Social media has evolved from a digital trend to a vital business tool. Today, having a social media presence is not just an option it’s a necessity. With billions of users across platforms like Facebook, Instagram, LinkedIn, and TikTok, businesses of all sizes have an unprecedented opportunity to reach, engage, and convert their audiences.

But simply being on social media isn’t enough. To truly benefit, businesses need a thoughtful, consistent, and data-informed strategy that aligns with their goals and speaks directly to their audience.

Whether you’re just starting out or looking to refine your current approach, here are 10 powerful ways to improve your social media presence:

Popular Platforms & Their Strengths:

• Facebook: With 2.1 billion monthly users, it’s ideal for B2C brands, community-building, events, and lead generation.
• LinkedIn: Essential for B2B companies. Great for thought leadership, recruiting, and professional content.
• X: Best for real-time updates, news, and public relations. Great for tech, media, and fast-paced industries.
• Pinterest: Highly visual and discovery-oriented. Best for E-Commerce, fashion, food, and lifestyle brands.
• Snapchat: Ideal for targeting younger audiences with quick, engaging, and time-sensitive content.
• Instagram: Visual-first platform with 2 billion global users. Stories, Reels, and carousel posts boost engagement.
• TikTok: Exploding in popularity among Gen Z. Its viral format and music features create unique brand storytelling opportunities.

Pro Tip: Don’t choose platforms based on popularity alone choose based on where your ideal customer is spending time and how each platform supports your goals.

Your social media goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. Each platform and campaign should be aligned with one or more of these goals.

Develop A Strategy That Guides Your Activity

Once you’ve set your goals, the next step is to map out a roadmap to achieve them.

What should your strategy include?

• Roles & Responsibilities: Assign who’s responsible for creating content, responding to messages, analySing data, and reporting.
• Content Calendar: Plan what to post, when, and where. Include national holidays, product launches, or industry events.
• Content Mix: Balance between promotional, educational, inspirational, and entertaining content.

Use content themes or content pillars to organise your posts this will help you maintain variety while staying consistent with your brand values.

Create Content That Adds Value

Content is the lifeblood of your social presence. But not just any content It must be valuable, relevant, and aligned with your audience’s interests.

Understand Your Audience:

To create content that resonates, know your audience’s:

• Age, gender, and location
• Goals and interests
• Pain points and challenges
• Behaviours and online habits

Types of content to consider:

• How to guides, tips, and tutorials
• Product demos and unboxing
• User-generated content (UGC)
• Testimonials and case studies
• Behind the scenes and team spotlights
• Polls, Q&As, and quizzes
• Trending sounds and memes (especially for TikTok)

Don’t forget to experiment with formats like:

• Short-form video (Reels, TikToks)
• Infographics and carousels
• Live videos and webinars
• Long-form posts or threads

Pro Tip: Leverage tools like Canva for visuals, and Grammarly or Hemingway for writing concise, impactful captions.

By planning posts in batches, you free up time to focus on real-time engagement, creative brainstorming, and campaign analysis.

Actively Engage & Build Relationships

Don’t just broadcast interact. Engagement builds community and encourages two-way communication.

Ways to boost engagement:

• Reply to comments and DMs
• Start and join conversations using hashtags or threads
• Share user stories, shout-outs, or reviews
• Run polls and share results
• Create contests or giveaways
• Ask for opinions and feedback
• Highlight followers or loyal customers

Engagement shows your audience you care and it signals algorithms to boost your visibility.

Balance Promotional & Non-Promotional Content

Your audience isn’t following you just to be sold to. Focus on relationship-building over hard selling.

Follow the 80/20 rule:

• 80% value-driven, informative, or entertaining content
• 20% promotional content (sales, services, testimonials, offers)

This balance helps build trust and keeps your followers engaged longer, leading to better conversion over time.

Stay True To Your Brand Voice & Identity

Your brand should be instantly recognisable whether through tone, visuals, or messaging.

To keep your voice consistent:

• Develop a brand voice guide: Include tone, vocabulary, formatting, emojis, hashtags, and do’s/don’ts.
• Use branded templates for visuals
• Train your team to ensure a unified presence, especially when multiple people manage social accounts

Your voice might be playful, professional, witty, or inspirational what matters is consistency.

Keep Learning & Evolving

The social media landscape changes constantly. New trends, features, and platforms emerge every month.

Stay ahead by:

• Following thought leaders and blogs (Later, Social Media Examiner, HubSpot, etc.)
• Joining webinars or online courses
• Studying competitors’ successes and failures
• Experimenting with different formats, times, and CTAs
• Asking your audience what they want to see more of

Being adaptable and open to change will help you maintain relevance and maximise long-term results.

Conclusion

Building a strong social media presence doesn’t happen overnight. It requires strategy, creativity, consistency, and analysis. But with the right tools and a genuine commitment to providing value, your business can turn social media from a time-consuming chore into a powerful engine for growth.

Start with one or two improvements, measure your progress, and build from there. The digital landscape is full of opportunity it’s time to claim your space.