Social media is a key strategy that you should be using to attract potential customers to your site. Learn how to drive social media traffic here.
Written By Daena King
Oct 2021 / Reading Length: 6 minutes
Wish you could drive more social media traffic to your website? Want to increase your social media reach? You need to understand why social media marketing is an important ally for your SEO strategy.
Did you know, the more your content gets shared on social media, the more useful it appears to your target market? The more people see and share your content, the more credibility you gain as a voice of authority in your niche.
So, what can you do to increase website traffic using social media? Keep reading to find out.
Your goal should always be first and foremost to provide helpful information. Even better, answer the questions your target audience is asking before they ask them.
You want your content to be more than relevant. It needs to offer a unique perspective your audience can’t get anywhere else.
It’s easy to rehash or repeat other people’s content. That’s what a lot of people do. Then they wonder why they don’t get more traffic to their site.
Take the best information you can find from other sources, and then write something about the topic that is cutting edge. That’s how you make your website the go-to resource for your audience.
When you offer quality information and resources, your audience will be more compelled to share your content. When more people share your content, it boosts your credibility.
Once your audience sees that you consistently publish high-quality, helpful content, you’ll be seen as an authority within your niche. Remember that this takes time to cultivate.
When people trust you as a resource, they will come to trust your brand. In addition, Google evaluates your website’s authority, too. If Google thinks you’re trustworthy, it will boost your search rankings.
We can’t stress enough the importance of writing well. Research your topic thoroughly. Make a plan for your article and refine your writing as you go.
When you finish an article or post, always check your grammar. Proofread it a few times just to be sure. Then post it.
It may seem like the world is more lenient about grammar and syntax these days, but poor writing skills have a negative effect on brand perception.
The most effective way to increase social media reach is to get really good at using Instagram. Visuals drive traffic to your website, and Instagram is one of the best platforms for visuals.
There is also a lot of competition on Instagram (about 80 million posts a day), so you need to understand how it works. If you can create pleasing, effective content you will be able to increase website traffic using social media.
You’ve probably heard, but first impressions matter. When it comes to social media, first impressions can make or break your brand.
These days, most people make a lot of decisions based on visual appeal. They look for the most beautiful labels, book covers, packaging, and the most appealing images on social media.
You want to provide gorgeous, high-level photography that stands out from the crowd on social media. You also want your visuals to reflect yourself and your business. The best way to do that is to use visuals to tell your story.
On social media, the majority of people are drawn to a well-designed layout and visual storytelling. People want to see your product or service from a perspective they haven’t considered before. They’re looking for inspiration.
A great title goes a long way when it comes to SEO and social media traffic. Spend time on your titles and try to have fun with them. You want to use titles that cause people to respond emotionally.
Maybe the emotion you want to trigger is curiosity, excitement, empathy, or even anger. A clever title will bring more traffic to your website than something bland and boring.
If you get stuck, try using a title generator to get your creative juices flowing.
If people can’t figure out how to share your content within a matter of seconds, it is very unlikely they will take the time to figure out how to share it. This will also mean that less people will see your content in general because if people can’t figure out how to share your content, that means their followers will be practically locked off from you.
The majority of social media usage occurs on phones and tablets. It is imperative that your content is mobile-friendly.
There are certain times of day when social media posts receive the most engagement. It is important that you time your posts so they get as many views as possible.
Some sources believe weekends are the best time to make social media posts. Others say any day at 6 AM is the best time to post. Others say 11 AM posts on Wednesdays and Fridays garner the most engagement.
You’ll have to do your own research and testing to see what times of day your social media posts get the most traction. If it’s difficult to strategize the timing of your posts, you can use social media marketing services.
Use social media to promote your website content. Of course, you don’t want to overdo it, but promoting blog posts and other relevant website content on your social media will increase their visibility.
Social media is also a great opportunity to promote older content that could still be relevant to new followers. The consequences of over promoting on your social media platforms is that people will lose an interest in what you post because it is extremely repetitive.
Keep track of which types of content get the most views. By paying attention to your social media engagement, you’ll quickly learn what works and what doesn’t.
You want to post content that your audience loves. So pay attention to what posts they’re sharing and modify your content accordingly.
Engage and Respond
It is important that your content pertains to your target audience. You need to write about what they want to read about, rather than writing about what you want them to read about.
You want to write about topics that are valuable to your audience. That will keep them coming back to your website for guidance and expertise.
Asking open-ended questions boosts engagement. Questions cause reactions. Polls, interactive quizzes, and multiple-choice or yes-no questions can boost engagement on your social media.
You should also make efforts to reply to the comments you get on your social media posts. Getting a response from you will make your audience feel like you value them and have a personal connection to them.
The more responsive and genuine you can be, the more brand loyalty you will build with your target audience.
It is important that you find out how your competitors are doing and what they are doing on their social media. Analyze their SEO and social media strategies.
Pay attention to how audiences respond to your competitor’s social media posts and try to gain as much insight as you can. Emulate what works and ignore what doesn’t. Of course, you never want to copy your competitors directly.
Pay attention to what types of content your competitors publish and how often they respond to their audience’s comments.
From your competitors, you can learn what times of day are most successful for posting. You can find out which social channels receive the most engagement. Use your analysis to determine your own social media strategy.
Another important way to promote your content is to build partnerships with other brands. The purpose of social media platforms is to connect people after all.
There are three levels of relationship-building a successful social media campaign needs. These are brand advocates, organic influencers, and strategic partners.
A brand advocate is an active social media user who is loyal to your brand. You can invite them to promote your brand for free or offer them merchandise or discounts in return for their services.
An organic influencer is not a paid influencer. It is a social media account that has authority in your industry. Get them to endorse your brand and their opinion will influence their entire audience.
Strategic partners are businesses and influencers within your niche that you aren’t directly competing against. Find someone who is willing to partner with you to co-create quality content for both of your target markets.
Not all web writing has to be serious. Have some fun with your content. Loosen the reigns a little bit and see where the spirit takes you. Chances are if you’re having fun with your content, your audience will find it entertaining too!
Drive Social Media Traffic to Your Website!
The takeaways for driving social media traffic to your website start with creating quality, engaging, and original content.
The second thing to do is gain credibility and authority in your niche. Finally, build relationships with your audience and develop strategic partnerships with related brands.
Struggling to navigate social media? Feeling overwhelmed trying to run your business and promote it at the same time?
Then let the digital innovators at Wots The Big Idea help you achieve a better web presence and social media strategy. Contact us today so we can start getting to know you and your business.
if you enjoyed this article on how to boost social media traffic, then check out our article on how to avoid the hidden costs of social media
As social media becomes more and more popular, it’s important to understand the benefits and disadvantages of social media marketing. On one hand, social media allows businesses to connect with customers easily and share content quickly.
You should not limit yourself when it comes to marketing, you should take advantage of both content marketing and social media marketing.
Social media marketing is a great way for businesses to connect with customers and followers online.
