How To Set Up Social Media Channels On Shopify

Setting up social media channels for your Shopify store is a great way to drive traffic and sales. By creating accounts for each channel and connecting them to your store, you can start posting content and driving traffic to your store.

What is social media marketing and why should you use it?

Social media marketing is the process of using online platforms like Facebook, Twitter and Instagram to promote and sell your products or services. By using social media marketing, you can connect with more customers and drive traffic to your store.

There are many benefits to using social media marketing for your Shopify store. Here are a few of the most important benefits

1. Reach a wider audience: Social media platforms have billions of active users. By using social media marketing, you can reach a wider audience of potential customers.
2. Increase brand awareness and visibility: By posting content on social media, you can increase the visibility of your brand, services and products. This can help you attract more customers and sales.
3. Drive traffic to your store: By posting links to your services or product pages on social media, you can drive traffic to your store. This can help you increase sales and conversions.
4. Increase customer engagement: Social media platforms provide a great way to interact with your customers. By responding to comments and messages, you can create a community of loyal customers.
5. Get feedback from customers: Social media platforms can also be used to gather feedback from customers. This feedback can be used to improve your products and services.

Now that you know the benefits of social media marketing, let’s take a look at how to set up social media channels for your Shopify store.

Creating social media accounts

The first step in using social media marketing for your Shopify store is to create accounts for each channel. To do this, you’ll need to create a profile and page for your business on each platform.

When creating your profiles and pages, be sure to include your store name, website URL and a profile photo or logo. You should also include a brief description of your business.

Connecting social media accounts to your Shopify store

The next step is to connect your social media accounts to your Shopify store. This will allow you to post links to your product pages and drive traffic to your store.

To connect your social media accounts to your Shopify store, you’ll need to add the Social Media Channel app to your store.

Once you’ve installed the app, you can connect your social media accounts by going to the app settings and entering your account information.

Posting content on social media

Once you’ve set up your social media channels and added the social media app to your Shopify site, you can start posting content. When posting content, be sure to include links to your product pages. This will help you drive traffic to your store.

You should also post engaging and relevant content that will interest your target audience. This can include blog posts, product photos and special offers.

By posting content on social media, you can drive traffic to your store and increase sales.

Now that you know how to set up social media channels for your Shopify store, you can start driving traffic and sales. Be sure to post engaging and relevant content and include links to your product pages. With social media marketing, you can reach a wider audience of potential customers. If you want to boost your social media traffic, check out our previous article.

Conclusion

So now you know how social media marketing and Shopify are connected. Plus, you know the benefits that come with using social media marketing including reaching a wider audience which will help bring in more traffic to your eCommerce website along with many more benefits. If you’re not using social media marketing for your Shopify store, now is the time to start. Thanks for reading!

If you enjoyed this article on how to set up social media channels on Shopify, check out our article on what to look for in a Shopify expert.

If you need any marketing services, check out WTBI’s digital marketing page for more details. However, if you require any other services be sure to check out all of our services.

Picture Credit: Online shopping banner, mobile app templates, concept flat design by jcomp- www.freepik.com