7 Tips To Increase User Engagement

Are you making great offers but just not getting the take up? There are a few things that you can do to help focus your audience and make your offer both easier to take up and more appealing. Here are 7 user interface (UI) tips to help you increase user engagement.

1. It’s better to give than to receive.

If you give a little gift, this can reap dividends later on. You want to gather email addresses for your client data base but maybe just offering to bombard your customers with email newsletters isn’t quite doing it, sweeten the offering with a gift. Receive 20% off and free postage for the first month on us! Sign up now

2. Repeat your primary action

There is a lot of discussion about where to make your call to actions on a web page; at the top, in the middle, at the bottom? Well actually, depending on the length of your page, maybe you should do all three. Don’t go mad, but a soft actionable item at the top and a prominent one at the bottom of the page gives you two possible slices of the pie.

3. May I recommend something?

Too many choices can often confuse and dilute your offering, so how about making a recommendation or emphasised selection. This can result in 25% more customers, it’s all in the psychology.

4. You can’t be all things to all people

By trying to be everything to everyone, you risk enticing no-one at all. By talking specifically to a qualifying criteria of customers, you are far more likely to connect. The flip side of this is that you are cutting yourself off from some potential customers, however in these days of saturated markets, carving a niche for yourself is by far the best way to get your head above the crowd.

5. Don’t ask for inside leg measurements

People are lazy, they don’t want to fill in huge forms. With each additional form field you add, you increase resistance to people filling them out. Fewer fields convert more.

6. Be concise, don’t distract or cloud the issue

It may be tempting to try to offer as much as you can to as many people as you can from one page but if you’re creating a page that has a single call to action, then all you’re doing is confusing and diluting the offering. Try a single column and build the story down the page to get to a single compelling call to action.

7. Don’t sell features, sell benefits

This is probably taking you back to basics. WIIFM. What’s In It For Me. Talk about the benefits that your product or service will bring to the life of your customer as that’s is what they care about the most.

Is your website bringing in customers? If you would like to increase your user engagement call us now on 01536 560 435 or email hello@wtbi.co.