How To Improve User Experience On A Website?

There are a number of different of things to do in order to improve your user experience. This usually means keeping your pages consistent and increasing your page speed. Embrace white space and use targeted headlines.

Keep your content interesting and create engaging calls to action. Use bullet points and choose your images wisely. Don’t forget to address your 404 errors and more.

Whether you have run your business online for years or are just starting, you may want to improve user experience on your website. Managing a website can be tough. As more brands and companies launch online stores and services, it gets harder to stand out. One way to get ahead of your competitors is to give your customers a better experience on your site.

14 ways to improve your website’s user experience.

Inconsistent information is frustrating for your customers because it can be challenging for them to know the truth. Instead of making your visitors guess what you offer, make sure your site is consistent. This way, they won’t wonder if they changed websites by mistake.

2. Increase Page Speed

Today, people are so used to being able to find what they are looking for in mere seconds. If your website takes more than a few seconds to load, visitors will likely click away. They will search for another option. While this is true for mobile and desktop searches, people using mobile typically expect faster load times on their phones.

You should make sure that both your desktop and mobile websites load quickly. This will help reduce your website‘s bounce rate. You can check your loading speed using free tools from Google. You can also get a website audit from a professional design group.

3. Embrace White Space

White, or negative, space is essential to ensuring that your readers are not overwhelmed when visiting your page. You might think that more information is better. However, having white space or margins around your text and images can help keep your readers engaged.

Having a more spacious website design helps give your reader the feeling that your website is open and allows them to understand your content. In short, white space is an essential element of good website design, so make sure you use it to balance out your website.

4. Keep It Interesting

Yes, having white space is essential in your website design, but you do not want everything on your site to read as “white space.” Too much of any design element on a website can ruin your site’s entire readability and flow. Because of this, you should use different visual elements. These can include text, photos, infographics, and interactive content.

Make sure the most important information stands out. This way, your customers can find it easily. You can try varying sizes, colours, shapes, and layouts until you find a design that offers the right balance of contrast and simplicity to engage your visitors.

5. Use Targeted Headlines

You already know the importance of keywords and key phrases in your content, but what about your headlines? The truth is, the same rules apply to headlines. These are the first things your visitors will see — so make them count.

Use your most important keywords in your headlines and ensure they line up with your customers’ needs and pain points. This will interest them and encourage them to click through your content and solutions.

It is also important to note that search engines like Google also give headlines extra weight when determining your search result ranking, so using keywords in these areas is a huge plus. 

6. Make Engaging Calls To Action

Your call to action (CTA) should be the easiest piece of content to interact with on your website. It should be simple, engaging, and easy to understand. You’ll want bold colours and active words for your CTA so your website visitors can easily find it on your pages. Your CTA should be short, sweet, and easily actionable so your customers can see what they will gain by moving forward with your business.

7. Make Use Of Bullet Points

Organising all of your selling points into a concise and engaging paragraph can be a lot of work. What makes things worse is that all your hard work might be wasted. Your readers may skim through or miss this section entirely. So, rather than trying to fit all of your most important points into a cohesive paragraph, use lists and bullet points.

These are easier to skim and understand. This makes them a great way to show your visitors what you offer right away. In short, bullet points are easier for you to write. They are also easier for your customers to read and understand.

9. Address Your 404s

There are a few things more frustrating than clicking a promising link and being met with the dreaded 404 or “page not found” error. When customers run into these pages, they often leave the site completely to find a different solution elsewhere.

These errors not only annoy your website visitors but can lead to the loss of any customer who happens to click on the link bringing them to this error page. So, to minimise the number of these errors, you can use online 404 checkers or conduct an audit looking for crawl errors like this.

10. Listen To Customer Feedback

The only way for you to continue growing as a business is to ensure that your customers are happy with your services. This means that one of the most important things you can do to improve your website is to listen to what your customers suggest. You can gather customer feedback through surveys or message centres.

You will want to focus on structured but open-ended questions, such as:

• What features would you like to see from our products or services in the future?
• Did our product or service meet your expectations?
• What should we do to enhance your experience with our products or services?

11. Streamline Website Navigation

Clear and straightforward website navigation is crucial to ensuring that your customers can find the products and information they want on your website. You’ll want to use a simple, legible font for your headings and ensure that each page is easy to reach and navigate. It is also a good idea not to offer too many options on any single page, as this can confuse or overwhelm your visitor and make them less likely to continue engaging with your website.

12. Use Visible Hyperlinks

If your hyperlinks are in the same colour and font as the rest of your text, your customers will not know what parts of your content are links. This means they might miss important insights and information you provide. These details can help explain your solutions and products. Using different colours and underlining your hyperlinks can be a great way to draw attention to them and encourage your visitors to check them out.

14. Don’t Ask For Too Much Information

We live in a fast-paced society and asking your visitors to do anything more than enter a few quick details (such as their first name and an email address or phone number) may be too much. The less information you ask for, the more likely your visitors will actually go through with whatever sign-up you are proposing.

Whether you are offering a newsletter, a coupon, or even the option to subscribe to a mailing list, the best way to encourage your customers to join is to make it easy.

15. Maybe Consider A Black And White Website Design

There are a few reasons why black and white website designs are becoming more popular. First, they can be very visually appealing and modern-looking. This is because they break away from the standard designs that are typically seen online.

Additionally, they can be very easy to read and navigate, which is perfect for busy audiences. Finally, they can be a great way to stand out from the competition and create a more memorable business.

On top of this white backgrounds tend to be more popular among website designers because they provide a clean and simple look. Additionally, they are easy to read and navigate, making them perfect for busy audiences.

Many experts think that using a white background is one of the best ways to design a website. Black and white are two of the most contrasting colours. This contrast helps balance a page and keep good symmetry. Easy on the eye they work well in helping to communicate your overall message.

In the last few years, black and white website designs have started to make a comeback. In addition to their aesthetic appeal, these types of designs are easy for viewers to read and navigate through. Keeping this in mind, a black and white design can help businesses of all sizes stand out.

Conclusion

We hope these fifteen tips will help you liven up your website and create a better online experience for your customers. If you want to improve your customer experience but are unsure how to begin, we can help you.

WTBI offers a full range of services from website design to marketing campaigns, so whatever you need, know that we have the experience to help you out.

You can contact us today to get started with one of our services, or let us know what you are interested in doing for your website, and we’ll get right back to you to discuss options.