How to Make Your Business Stand Out with A Black and White Website

Are you looking for a way to stand out from the rest of the pack? Do you want your business to be more memorable and professional? You might need a black and white website design.

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Written By Andy Hodson

Jun 2022 / Reading Length: 5 minutes

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Are you looking for a way to stand out from the rest of the pack? Do you want your business to be more memorable and professional? You might need a black and white website design. Though they seem simple, these types of designs can be very effective in grabbing attention and promoting a modern look. Additionally, black, and white website designs are easy to read and navigate, making them perfect for busy audiences. In this article, we will discuss how you can use these types of designs as well as some good examples that have already set the trend.

Why choose a black and white website design

There are a few reasons why black and white website designs are becoming more popular. First, they can be very visually appealing and modern-looking. This is because they break away from the standard designs that are typically seen online. Additionally, they can be very easy to read and navigate, which is perfect for busy audiences. Finally, they can be a great way to stand out from the competition and create a more memorable business.

On top of this white backgrounds tend to be more popular among website designers because they provide a clean and simple look. Additionally, they are easy to read and navigate, making them perfect for busy audiences. Many experts believe that using a white background is one of the best ways to create an effective website design because black and white are two of the most contrasting colours making it easier to balance out a page and maintain a good symmetry. Easy on the eye they work well in helping to communicate your overall message.

 

Tips for using black and white designs effectively

Here are a few tips for using black and white designs effectively:

  1. Use typography to create visual interest.
  2. Limit the use of any additional colour for emphasis.
  3. Use whitespace to create a clean and organised
  4. Use black and white imagery to promote modernity.
  5. Create a user-friendly navigation menu that pops against the colourless background.
  6. Incorporate contrasting elements throughout your website alongside the basic colours for visual interest.

 

Make sure you consider your audience when having your website designed and make sure a black and white website is appropriate. If you’re creating a site for young adults, then the use of bright colours and bold typography is likely ideal for them. On the other hand, if you create an e-commerce site that sells professional products to older audiences, using black and white designs might be appropriate and help to maintain professionalism on your website. Text size can also be changed on your website to meet different audiences’ needs. For example, if you are creating a site for young children, opt for larger text that is easy to read on the go.

Examples of black and white websites

  1. The website for the New York Times
  2. The website for Netflix
  3. The website for Google Chrome
  4. The website for Calvin Klein
  5. The site’s homepage of Apple Music (black and white)
  6. Nike’s home page design (black and white)

 

In the last few years, black and white website designs have started to make a comeback. In addition to their aesthetic appeal, these types of designs are easy for viewers to read and navigate through. With this information in mind, using a black and white design can be an effective way for businesses of any size to stand out from the crowd.

Conclusion

We hope this article has helped you see the benefits of black and white website designs. They’re simple, easy to use, and they promote a modern look that is sure to catch your customers’ attention. If you’re considering switching up your design or making some changes to increase sales on your site, we recommend giving these tips a try!

If you want to implement a black and white design into your website then get in touch with us, if you enjoyed this article why not read our article on could micro animations be a web design trend in 2022

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