How to use Google Analytics 4.0 to track user behaviour

Google Analytics 4.0 is the newest version of the google analytics tools, GA4 has many new features which are all a drastic improvement compared to universal analytics like the ability to make custom reports or the ability to track user behaviour on mobile apps. Not only that but it includes a refreshed interface.

Google Analytics 4.0 is the latest version of Google’s popular website analytics tool. It offers several new features, including the ability to track user behaviour on mobile apps and websites. GA4 also includes a redesigned interface that makes it easier to use.

If you’re looking for a way to track how people are using your website or mobile app, then Google Analytics 4.0 is worth checking out. GA4 offers many features that can help you get a better understanding of how users are interacting with your content. In addition, the redesigned interface makes it easier to use than earlier versions of GA.

What is Google Analytics 4.0 and what are its new features

Google Analytics 4.0 is the latest version of Google’s popular website analytics tool. It offers several new features, including the ability to track user behaviour on mobile apps and websites. GA4 also includes a redesigned interface that makes it easier to use.

If you’re looking for a way to track how people are using your website or mobile app, then Google Analytics 4.0 is worth checking out. GA4 offers many features that can help you get a better understanding of how users are interacting with your content. In addition, the redesigned interface makes it easier to use than earlier versions of GA.

Some of the new features in GA4 include:

• The ability to track user behaviour on mobile apps as well as websites you will be able to compare data between your website and your app which allow you to make better choices when it comes to your website or your app
• Custom Reports along with improvements in the current reports, a number of different reports were also added such as trended funnel reports.
• Simplified Conversion Tracking
• Google Ads Linking/Predictive Analysis
• Improved Debugging, the improvements in the debugging includes allowing you to see data stream in order, you can click on any data to see if the metadata is correct and the time it takes to identify and resolve problems has decreased by a vast amount.
• Automatic Measurement, 0a issue with the previous analytics is that you had a create a number of different tags to track different metrics, with GA4 it is simply the case of activating enhanced measurement and all of these parameters are tracked automatically without the need to create a large amount of tags.

Why was GA4 Created?

The main reason GA4 was made is to make gathering and comparing data much easier whether it is comparing apps with websites. This was a major issues for a majority of companies who used google analytics  or google analytics for firebase, the main reason there were 2 different google analytics is because it wasn’t possible to compare data

How to set up GA4 to track user behaviour on your website or mobile app

To set up GA4 to track user behaviour on your website or mobile app, you’ll need to create a new account and add the tracking code to your website or app. Here are the steps:

Create a new Google Analytics account.
Enter your website’s URL or mobile app’s package name in the “Website” field.
Select “Mobile App” from the “Platforms” menu.
Copy the tracking code and paste it into your website’s header on every page or app’s main layout file.
Click “Verify.”
Wait a few minutes for Google to verify your website or app.
View your reports in the Google Analytics dashboard.
Google Analytics 4.0 offers many features that can help you get a better understanding of how users are interacting with your content. In addition, the redesigned interface makes it easier to use than earlier versions of GA. Follow the steps above to set up GA4 and start tracking user behaviour on your website or mobile app today.

How to use GA4’s reports and dashboard to understand user behaviour

Once you have set up GA4 to track user behaviour on your website or mobile app, you can start viewing reports and dashboards to get a better understanding of how users are interacting with your content. The GA4 dashboard provides an overview of all the data that’s collected by GA4, and the reports section allows you to view detailed data about how users are engaging with your website or app.

Some of the things you can learn from GA4’s reports and dashboard include:

• How many users have visited your website or app, this is useful due to the fact that you can see how popular your app or website is which will give you an indication of if your digital marketing was successful in promoting either the app or website, plus it can show you if from an initial impression if people like the website or the app more.
• How long users are spending on your website or app
• This will let you see if the people who are clicking on your website or app are actually interested in what you are providing the longer they stay on your website or app, the better.
• Which pages users are visiting on your website, or which screens they are using in your app
• It can help you map out the journey that the user takes when they are on your app or website, it could also help you to see if you nee dto make any changes to the website or app because a certain page isn’t being visited enough.
• How users are navigating through your website or app, this shows you if users are using the navigation and if it is actually improving the user experience
• What actions users are taking on your website or app, such as clicking on links, filling out forms, or making purchases
• It shows what catches the user eye and causes them to complete an action on your website or app.
• Which devices and browsers users are using to access your website or app

You will find out if you have more people from desktop or mobile. While it is true there are other devices these are the main 2.

You can also use GA4’s reports and dashboard to compare data from different time periods, see how user behaviour changes over time, and identify trends in user behaviour.

The GA4 reports and dashboard provide a wealth of information that can help you understand how users are interacting with your website or mobile app. By analysing this data, you can make changes to improve the user experience and boost engagement with your content.

Tips for improving your website or mobile app based on the data from GA4

Google Analytics 4.0 can help you understand how users are interacting with your website or mobile app. By analysing the data from GA4’s reports and dashboard, you can identify trends in user behaviour and make changes to improve the user experience and boost engagement with your content. Here are a few tips for improving your website or mobile app based on the data from GA4:

• Make sure the layout and design of your website or app are easy to navigate and use.
• Optimise your website or app for mobile devices.
• Make sure all the content on your website or app is relevant and useful to users.
• Check that all the links on your website or app are working correctly.
• Create custom reports to get a more detailed view of how users are engaging with your content.
• Monitor user feedback and make changes based on the feedback you receive.

Conclusion

Another reason you should implement GA4 as early as possible is that Google is shutting down universal analytics by the 1st of July 2023. With all of this in mind, this article should have made you aware of the benefits of GA4 and the exact process you need to go through in order to implement GA4 into your website.

If you enjoyed this article on how to use Google Analytics 4.0, be sure to check out our articles on how to get started with Google Adwords, Google is shutting down its survey feature: what this means for you.

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