1001 Carpet Care

Refreshing the 1001 Carpet Care website

  • marketing
  • seo
  • web

1001 Carpet Care specialises in carpet cleaning and maintenance solutions, offering a variety of products such as sprays and foams to effectively remove stains and odours. Their website provides detailed product information and practical cleaning tips through the “Ask Lisa” section, which addresses common carpet issues. The brand emphasises easy-to-use solutions for both everyday maintenance and deep cleaning, making it accessible for customers looking to refresh their carpets.

The goal was to redesign the existing website to align with the updated 1001 branding and enhance the user experience. This involved streamlining user journeys to guide visitors toward key conversion points. Additionally, a dedicated section called “Ask Lisa,” was implemented to address common inquiries about stain removal. This feature would allow users to pose questions and receive tailored solutions, effectively showcasing the product’s various functions and improving overall engagement on the site.

101 carpet laptop
101 carpet

The product pages feature a ratings area, a “Select a Stockist” section, tips and advice, and customer reviews. To enhance content management and layout flexibility, a customised version of the CMS was developed, allowing the addition of configurable content blocks for a more engaging experience. The “Ask Lisa” feature was integrated with Algolia’s search platform, providing a quick interface for users to ask questions and receive immediate answers. Additionally, page load speed was optimised according to Google’s Lighthouse metrics, ensuring a smooth experience for mobile users.

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