3-in-1 Oil

Helping 3-in-1 Oil improve their digital goals

  • design
  • ecommerce

3 in 1 Oil is a globally recognised maintenance oil that has been around since 1894. Originally developed for bicycle care, it serves three primary purposes: lubrication, rust prevention, and cleaning. This unique formula allows users to achieve all three functions with a single application, making it a versatile solution for various maintenance needs.

3 in 1 were looking to revitalise the existing website, with the aim to infuse the brand with a fresh, modern aesthetic and an enhanced, fully responsive design. This update needed to deliver a smoother, more engaging user journey, guiding visitors seamlessly through product categories and into detailed product information.
Additionally, an upgrade to the CMS was required, this would empower content editors with the flexibility to efficiently add diverse content types and manage information across the site. This would streamline content updates, ensuring the site remained dynamic and informative.

3 in 1 oil laptop
3 in 1 oil mobile

This project centred on developing the French version of the website, with a scalable framework to easily incorporate additional language versions in the future. A streamlined system for adding and managing the product range was implemented through a customised CMS, while sections like News, FAQs, and standard content pages are managed via an enhanced CMS configuration, allowing for greater flexibility in page layouts. Site search functionality is powered by seamless integration with the Algolia search platform, delivering fast, intuitive search capabilities across the site.

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