Alex Lockhart Art

Establishing Alex Lockharts Online Presence as a Freelance Artist

  • design
  • ecommerce
  • web

Alex Lockhart is an aspiring freelance artist specialising in portraiture and pet illustrations using oils and pencils as her primary mediums. With a passion for capturing the essence of her subjects, Alex aims to create a distinctive identity for her art through a dedicated online presence.

Her work showcases a blend of realism and personal touch, inviting art lovers to connect with her creations. As she embarks on her journey as a freelance artist, Alex recognises the importance of establishing a platform to not only display her artwork but also facilitate commissions and engage with her audience in meaningful ways.

To support Alex in her artistic endeavours, we are developing a website designed to promote her work and streamline various aspects of her business. The site will feature an online store where visitors can purchase prints of her artwork, providing an accessible way for fans to acquire her pieces. Additionally, a dedicated commissions page will allow potential clients to request custom portraits. This page will include a detailed form that captures essential information for each commission, such as the desired medium, size, and personal details, ensuring that Alex has all the necessary data to create a personalised experience for her clients.
Furthermore, the website will include a section to promote Alex’s art workshops aimed at Key Stage 1 and 2 children. This will enable parents to book and pay for sessions conveniently. Each workshop will be held weekly, with options for one-off or term payments. The site will also highlight upcoming exhibitions where Alex will display her work, creating an avenue for community engagement and visibility within the art scene. The overall design will reflect Alex’s aesthetic preferences, emphasising a clean, minimal layout with subtle greens to create a fresh and classy atmosphere.

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As part of the website project, we will also ensure compliance with legal requirements, particularly concerning the collection of personal data from children. This includes reviewing privacy policy stipulations and advising Alex on the necessary measures to protect sensitive information collected through the workshop booking forms. Additionally, we will incorporate personalised elements into the website, such as photographs of Alex working in her studio, which will add a warm and inviting touch to the online experience. By combining these functional features with legal safeguards and a personal narrative, we aim to create a comprehensive platform that effectively showcases Alex’s artistry while engaging her audience and building her brand identity.

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