Alex Lockhart Art

Solution

WTBI worked closely with Alex to create a bespoke website tailored to her business needs. The site was designed to be both visually appealing and highly functional, ensuring it reflected her artistic style while also providing a seamless user experience.

Key features included:

A Dedicated Commissions Page – Clearly outlining the process for custom portrait requests, allowing potential clients to easily understand the steps involved and submit detailed inquiries.

A Booking System for Art Classes – This eliminated the need for manual coordination, allowing students (or parents) to book classes instantly, significantly reducing administrative workload.

An Online Store (Future Expansion) – While currently focused on teaching, the website includes an e-commerce section for selling prints, enabling Alex to grow her sales as her business evolves.

A Professional Brand Presence – The website helps establish credibility with potential customers and galleries, positioning Alex as a serious artist in a competitive field.

Legal Compliance & Data Protection – Ensuring the collection of personal data, particularly for children’s workshops, met legal requirements, giving Alex peace of mind.

Results & Impact

Since the launch of her website, Alex has experienced significant improvements in managing her business. The booking system has saved her considerable time, allowing her to focus on her art rather than administrative tasks. Home-Ed classes, in particular, have been highly successful, often selling out within minutes of notification emails being sent.
The website has also played a crucial role in securing commissions, with clients referencing information found on her site before reaching out. Additionally, Alex recognises the long-term value of having a professional platform, as it enhances her credibility among galleries and collectors, setting her up for future opportunities.