Countryside Caravan Parks

Breathing fresh air into Countryside Caravan Parks's ageing design

  • design
  • web

Countryside Caravan Parks operates two peaceful holiday parks in North Wales, Plas Newydd and Caerwys View, offering year-round accommodations amid scenic landscapes like the Clwydian Range. Known for quality facilities, security, and a welcoming community atmosphere, these parks are close to both natural attractions and historic towns. They emphasise environmental conservation, with Caerwys View recognised with a David Bellamy Conservation Award.

Countryside Caravan Parks were looking to improve the customer experience on their existing website. It was agreed that a new, fresh design would be required to bring the visuals up to date. Improved UX would help customers quickly access relevant content and new imagery would better portray the park’s facilities. New areas of the website would be created to showcase the plots and caravans available to own and sections focusing on local attractions would add depth to the content. WTBI were happy to help.

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New features were also included in the rebuild. Customers would need to be able to sign up to receive email alerts when new plots became available to purchase. This needed to be fully automated to keep human intervention to a minimum. A member area would also need to be created so plot owners could login and easily request various services, such as; plumbers, electricians or gas bottles to be organised.

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