EcoSolar

Solution

WTBI worked with EcoGroup to create a clean, standalone landing page for EcoSolar that could serve as the foundation for future growth. From the start, our aim was to keep the site focused, clear and designed around the customer journey.

Over time, the site has expanded to include a dedicated news section, case study area, and a contact page to support lead generation. We’ve continued to support EcoSolar through:

A single landing page was used to trial market interest – To assess demand, WTBI designed and built a focused landing page, positioning EcoSolar as a standalone offering while aligning it with EcoGroup’s wider brand.

This expanded into a full site with case studies, news and contact areas – As the division gained traction, we grew the site into a full platform to showcase work, publish articles, and generate enquiries — giving the service credibility and depth.

Consistent SEO-focused content was written to build authority – We developed a content strategy that educates, informs, and improves search performance, with monthly industry articles and case studies aligned to commercial search intent.

Ongoing support ensures EcoSolar stays active and relevant – Rather than using the built-in admin tools, EcoGroup continues to rely on our support to maintain content and performance, ensuring everything is kept up-to-date and on-brand.

Results & Impact

Since launching EcoSolar, the division has become one of EcoGroup’s most successful and profitable services. What started as a simple landing page has grown into a highly active microsite, with the addition of tailored news articles and detailed case studies helping to establish authority and drive traffic. Between January 2024 and July 2025, direct searches for EcoSolar rose by 55%, showing that brand awareness and word-of-mouth recognition have increased significantly.

Most notably, organic search traffic grew by an impressive 319%, thanks to a consistent SEO strategy and regular publishing of relevant, informative content. While an admin area exists for internal updates, EcoGroup has opted to continue working with WTBI to manage the site through a support package, helping ensure content remains fresh, accurate, and aligned with current industry trends. As a result, EcoSolar’s presence continues to grow in both visibility and credibility — cementing its position within the renewables sector.