GT85

Helping GT85 improve their digital goal

  • design
  • web

GT85 offers a range of multi-purpose lubricants and cleaning products designed for bikes, cars, and general maintenance. Their flagship product, GT85 spray, is known for its long-lasting lubrication, water-displacement, and rust-prevention qualities, making it popular among cycling and automotive enthusiasts. With PTFE additives, GT85 products provide a smooth finish and prevent grime buildup, enhancing performance and extending equipment life.

GT85 were looking to take the brand in a new dynamic direction that would entice the cycling elite but that would not exclude the existing GT85 Original user base. The new site needed to be vibrant, modern and capitalise on the strong brand identity of GT85 giving it a revitalised appeal both to the loyal trade and DIY enthusiasts and to the new and dynamic market of the cycling enthusiast. The existing website had a one-size fits all approach with a single page template applied across the whole site creating a bland feel. A new UX for the navigation would also be required to better direct visitors to key pages and products.

gt85 laptop
gt85 mobile

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