Keystone Communications

Creating a clear voice for Keystone Communications

  • design
  • web

Keystone Communications is a dynamic PR and marketing consultancy dedicated to elevating brands in the building services, construction, and electrical sectors. With a deep-rooted understanding of these technical fields, they specialise in transforming complex industry concepts into clear, engaging narratives that enhance brand visibility and authority. Keystone’s strategic approach combines a range of services—including PR, digital marketing, and event management—crafted to meet the unique needs of each client.

By building impactful, results-driven campaigns, Keystone Communications helps clients connect authentically with their audiences, creating value that goes beyond immediate visibility to drive sustained growth. Whether through targeted media outreach, content creation, or thought leadership initiatives, Keystone’s team works as an extension of their clients’ brands, delivering powerful communication strategies that resonate within these competitive markets.

Keystone Communications envisioned a website that embodies a modern, enduring design—one that remains functional and relevant without frequent updates. Their approach focused on creating a straightforward, accessible layout that highlights essential information about the business while offering room for expansion. Key elements include a section for case studies, a media centre for press releases and downloadable assets, a blog for industry insights, and a contact portal. The improved user experience also emphasises easy navigation, ensuring visitors can quickly find resources, stay informed, and engage with the brand.

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keystone mobile

To ensure the site remains optimised and visible in search rankings, we focused on implementing SEO best practices. This includes optimised metadata for each page, strategic keyword usage aligned with industry terms, and schema markup for enhanced search visibility. An improved UX design also emphasises fast load times, mobile responsiveness, and intuitive navigation to reduce bounce rates. Structured data and alt text for images ensure accessibility and SEO compliance, while the blog and media centre add regularly updated, valuable content for users and search engines alike.

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