EcoLightingUK
A refresh for the EcoLighting website
- design
- seo
- web
Scratching the company's ambitious itch.
Scratch Sleeves is an online store dedicated to providing innovative clothing solutions for children with skin conditions, particularly eczema. Their primary offerings include scratch mittens and sleeves designed to prevent itching and skin irritation. The products are made from soft, breathable materials, with an outer layer of natural silk for comfort and a knitted cotton inner lay
In addition to their main products, Scratch Sleeves features pyjamas specifically designed for children suffering from eczema. The website also serves as a valuable resource, offering guidance on skin care and addressing common concerns such as itchiness and skin picking.
The project was divided into several key improvements: first, to visually convey the true essence of the brand and its ethos; second, to ensure a seamless user experience across all devices, from mobile to desktop; third, to simplify the purchasing process for customers; fourth, to minimise friction for the dispatch team; and finally, to integrate technology that would enable Scratch Sleeves to sell on popular marketplaces. These enhancements aim to elevate the overall customer journey while supporting the operational efficiency of the business.
A refresh for the EcoLighting website
A flexible web design for CEC's flexible working space