WD-40

Helping WD-40 improve their digital goals

  • design
  • web

WD-40 Company is a well-known American manufacturer, best recognised for its flagship product, a multi-purpose lubricant and anti-corrosion spray. Based in San Diego, California, the company was founded in 1953 by a team of scientists led by Norm Larsen. Originally developed for the aerospace industry, WD-40 was designed to protect missiles and rockets from rust and corrosion.

Today, the company operates globally, distributing its products across numerous countries. The company’s products are widely used in various sectors, including automotive, manufacturing, construction, and home maintenance.

WD-40 were looking to improve the customer experience for their European websites, this included shortening page load times, an improved UX for mobile users and a reduction in bounce rates. This would involve creating a more user-friendly administration system and enhancing the front-end experience across all European sites, while simultaneously boosting overall site performance. WTBI were happy to help.

wd40 screen
wd40

It was essential to continue using the existing WordPress CMS to ensure consistency for the support and content teams. A thorough review of the plugins was conducted and any outdated or sub-standard plugins were removed and replaced with modern, well-supported alternatives, providing a more efficient and streamlined administration experience for the content teams. With the requirement to deliver multiple sites closely adhering to the companies brand guidelines, it was decided that all sites would share the same theme code base and plugins. This approach called for a more advanced build and deployment pipeline.

wd40 logo
Wd40 Springs
WD40
WD-40 company has been working with WTBI for more than 10 years now. Our original requirement for an external agency was to help host our external websites for our direct markets in EIMEA. Over the years WTBI has become an extension of our company to the extent that many people believed they were an internal team. When we need to contact WTBI it is a direct connection to the person, and our internal digital team works closely with everyone one at WTBI. WTBI has been a pivotal part of our success, not only in supporting, developing and securing our websites, but in helping WD-40 company globally strive in the digital marketing space, with expert knowledge and guidance to our internal digital team and our global marketing teams. A great benefit of working with WTBI is being given trusted expert advice on new technology & solutions that are on the market but more importantly, changes that are happening with vendors and policies that as a company we need to be aware of and/or act upon. From the start of our partnership together, WTBI helped us with small competitions and campaigns for both social networks and landing pages. Over the years this has dramatically evolved into our current global campaign of collecting UGC where WTBI successfully built a bespoke competition platform seamlessly connecting to other vendors which has been an extremely successful campaign for our company globally. With a digital agency, it is imperative that you can not only trust the advice that you are being given but know that the work being performed by the agency is of the highest standard which yields the best results. With WTBI I am more than comfortable with both of these points and truly believe that the advice given from WTBI is correct and more importantly, best for WD-40 company.
Ray Green

IT Operations Manager

You may also like

Speak to the Team