Storytelling Seminar
How to create brand engagement in a world where attention spans are getting shorter
Does your brand look professional but invisible? You are not alone! Join us to talk about creating a deeper engagement with your audience.
Events
All of our seminars are free to attend, but spaces are limited.
There is a running time of approximately 90 minutes, including time for a short Q & A before the end. Drinks and snacks are provided.
Fill the form below and we will get back to you with space availability. We look forward to meeting you!
Thursday 7th May 2026
WTBI OfficeTuesday 26th May 2026
WTBI OfficeTBC
WTBI OfficeTBC
WTBI OfficeDiscover the basics of brand storytelling. How you can use strategic entertainment to earn your user's attention and build a competitive moat that your rivals will be envious of.
Areas Covered
The Importance of Difference
In a market saturated with ‘clean and minimal’ templates, entertainment is a viable way to build a competitive moat. How can you transform your brand from an ‘invisible’ utility into something more memorable.
When you ‘repay’ the user's attention debt by providing an experience worth their time. By reducing cognitive load and replacing boredom with flow, you can make information exchange frictionless and rewarding.
By using the value exchange of entertainment over boredom, we create experiences which are more memorable, have greater "stopability" and deliver real world benefits to both our client and their audience.
Guest Speakers
On Thursday 7th May we will be joined by the superbly knowledgeable Steve Rees from Activate Business Development.
Steve will deconstruct a real-world "Hero's Journey" where a single expo enquiry transformed into a £1.7m sale:
- - How this was achieved with a simple 'win a' hook on the stand and a series of thank you and learn more emails.
- - How CRM automation and AI integration can move a user from a passive visitor to an active customer without a single manual sales call.
